It seems like everyone is talking about content personalization these days and what they’re saying is true – If you want to increase online conversions you need to get personal.
At its most basic, content personalization means dynamically changing your site content in response to information automatically gathered about a visitor. And while personalizing your website may sound like a daunting task, this talk we’ll cover the basics and make it easy to get started.
Topics include: + When and why you should be personalizing
+ How to add personalization
+ Personalization best practices